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Why We Created An Engineering Apprentice Program
One of our core values at Guru is to Give First. While we’ve iterated on our values over time, this one has remained a constant, and for good reason. Instead of giving back once or twice a year, we...
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How Bad Information Destroys Customer Service Experiences
When customer service experiences go wrong, people notice. The worst customer experiences make their way into the larger conversation: remember Comcast’s infamous retention call? Or United’s violent...
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How Next-Generation Knowledge Management Drives IT Business Innovation
There’s a massive disconnect between what executives and IT leaders think the function of corporate information technology should be, and what it actually is. According to a McKinsey survey, 76% of...
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Recap: How Your Direct-to-Consumer Support Team Can Sleigh the Holidays
We all know that the holidays season isn’t just sugar plums and snowmen — especially not for direct-to-consumer brands. Order volumes are high, seasonal policies and promotions are plentiful, and over...
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How A CEO Can Effectively Build A Sustainable Company Culture
A company’s values are its lifeblood. When done well, they guide us on how we truly want to operate both as a company and individually as we do our daily jobs. They should be a part of every decision...
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What’s the Difference Between Brand Positioning and Brand Messaging?
So you’ve decided to become a marketer. Welcome to the club! Before you get your swag though, we have one simple request: explain the difference between brand positioning and messaging.
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Checking In: How Well-Aligned Is Your Sales Enablement Strategy?
Perceptions of Sales Enablement can be ambiguous, but the bottom line is simple; sales enablement empowers your salespeople to be the best they can be. Simply managing your sales assets as an...
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Guru X Slack: With Block Kit, Company Knowledge is Beautiful
At Guru, our customers live in Slack, so it should come as no surprise that we want to make sure we create a great Guru experience in Slack. When Slack introduced Block Kit earlier this year, we were...
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Sales Enablement Success Roundup: October 2019
How does the Guru team stay on top of the changing sales enablement landscape? Here's what we're reading to stay ahead of the curve:
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Scary Customer Stories to Tell in the Dark
Want to terrify everyone at your work Halloween party? Ask them if they’re sure they know where to find the latest positioning information. Here at Guru, we LOVE a good scary story, so turn down the...
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Introducing Public Guru Cards: From Our Team to Your Team and Beyond
The leaves are turning, it’s finally #sweaterweather, and once we’re done getting spooky this Thursday, the winter holiday season will officially be upon us. As we gather with friends and family over...
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5 Things Guru Public Cards Can Replace
Guru is excited to announce that Public Cards are here to solve all of your problems—ok, maybe not all of them, but definitely a few key ones. We have some ideas for how you and your team can best...
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Here to Help: Customer Success at Guru
Change can be hard, but we’re here to make it easy Whether you’re just getting started with Guru or expanding your use across teams, let us help you set and hit your business goals faster. Our...
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Launching Your Sales Enablement Career
Sales enablement is a rapidly growing discipline. As of 2018, 61% of organizations have a dedicated sales enablement person, program, or function.
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Give Your Knowledge Management a Seasonal Kick with Guru’s Fall Launch
Is it just us or did fall appear out of thin, crisp air this year? There’s been an uptick in pumpkin-flavored cookies and red coffee cups (sans gingerbread lattes) around our office lately, which can...
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Easy to Find: The Data-Driven Approach to Development
When we think about our daily interactions with technology, “searching” becomes synonymous with “surfing.” Searching has become ubiquitous with the internet—nearly any “connected” action we can perform...
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Knowledge Governance: Where to Start
So you’ve rebuilt your knowledge base. Congratulations! But what happens now? How do you ensure you don’t have to do a top-to-bottom rebuild again? Even when starting out with the best of intentions,...
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Set Up a Scalable Sales Process With the Right Documentation
Here at Guru, we are firm believers that you need sales documentation to build a kick-ass sales team. In fact, integrating thorough sales documentation into your processes will make your team’s selling...
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The Top 3 Signs Your Support Team Needs Knowledge-Centered Service
Stop me if you’ve heard this oneA new customer support manager walks into the office on her first day. She’s excited because from the interviews she had with the director, it seems like this team...
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